Know
We Know Education
Video is one of the most dynamic communication resources for differentiating your institutional brand, increasing enrollment, engaging alumni, advancing initiatives, and creating buzz. That’s where we come in. Plotline takes a proactive role understanding institutional objectives and delivering an effective and dynamic video branding solution.
- 2 Case Awards
- 27 Telly Awards
Understand
We Understand Your Audience
To find your current voice we take a deep dive with your brand demographic. This boots on the ground approach showcases our one-of-a-kind interviewing ability. The real story of your brand comes through on screen.
What is video branding?
Let us show you.
Let us show you.
Solve
we passionately solve problems
After we understand what your constituents think, we can address institutional goals and create unique ways of funding our campaigns. What does your video brand need to say? How do we get there? Finding unique and interesting solutions to your challenging problems is what energizes us.
- 30% increase in fundraising
- MAXED out enrollement resulting in new dorm
- 627% increase in facebook likes
- 2,540% increase in youtube views
Deliver
we deliver effective solutions
We merge the techniques of cinematography, the fundamentals of branding, and the principles of good storytelling to create effective and dynamic video brand campaign that will influence your audience into action.
Differentiate
We differentiate your brand
Our distinct approach will put your video brand on the map and your competition will use you as the example. You will get the applicants you want, the money you need, and the outcomes you expect. Best of all, you’ll receive a beautiful marketing piece that represents your brand well.
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Creating Buzz:
BAND DAY
Outcome: Sold out every home game. Top social media campaign of the year.
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Increasing Enrollment:
THE PROMISE
Online Recruitment Campaign
Outcome: Integral in keeping enrollment at capacity. Building a new dorm addition to accommodate increased interest.
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Engaging Alumni:
LIVING THE LEGACY
Fundraising Event
Outcome: $195,000 committed during Raise the Paddle. $720,000 overall. In one night.
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Brand Distinction:
CONSTRUCTING WORLDS OF MEANING
Academic Recruitment Campaign
Outcome: Increased interest by parents and students regarding Culver’s teaching philosophy. Enrollment is at capacity with new dorm construction in progress.
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Advancing Initiatives:
PULLING AS ONE
Fundraising Campaign
Outcome: Aided in raising 7+MM for the White De Vries Rowing Center. Regarded as one of the best rowing facilities in the United States.
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Brand Distinction:
CHARACTER ON AND OFF THE FIELD
Athletic Recruitment Campaign
Outcome: Reinforced Culver’s athletic brand which continues to attract top rated athletes from around the world.
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Connect
We want to connect with you
Whether you are new to the power of video or want to take your video brand where it needs to be, Plotline can help.