Video Branding To

Educate the future

Let us tell your story

Know

We Know Education

Video is one of the most dynamic communication resources for differentiating your institutional brand, increasing enrollment, engaging alumni, advancing initiatives, and creating buzz. That’s where we come in. Plotline takes a proactive role understanding institutional objectives and delivering an effective and dynamic video branding solution.

We Know Education
  • 2 Case Awards
  • 27 Telly Awards

Understand

We Understand Your Audience

To find your current voice we take a deep dive with your brand demographic. This boots on the ground approach showcases our one-of-a-kind interviewing ability. The real story of your brand comes through on screen.


We Understand Your Audience
What is video branding?

What is video branding?

Let us show you.

Solve

we passionately solve problems

After we understand what your constituents think, we can address institutional goals and create unique ways of funding our campaigns. What does your video brand need to say? How do we get there? Finding unique and interesting solutions to your challenging problems is what energizes us.

Enrollment Increases
  • 30% increase in fundraising
Success rate raising funds
  • MAXED out enrollement resulting in new dorm
Success rate raising funds
  • 627% increase in facebook likes
Success rate raising funds
  • 2,540% increase in youtube views

Deliver

we deliver effective solutions

We merge the techniques of cinematography, the fundamentals of branding, and the principles of good storytelling to create effective and dynamic video brand campaign that will influence your audience into action.

 

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Differentiate

We differentiate your brand

Our distinct approach will put your video brand on the map and your competition will use you as the example. You will get the applicants you want, the money you need, and the outcomes you expect. Best of all, you’ll receive a beautiful marketing piece that represents your brand well.


  • Creating Buzz:

    BAND DAY

    Social Media Football Campaign

     

    Outcome: Sold out every home game. Top social media campaign of the year.

  • Increasing Enrollment:

    THE PROMISE

    Online Recruitment Campaign

     

    Outcome: Integral in keeping enrollment at capacity. Building a new dorm addition to accommodate increased interest.

  • Engaging Alumni:

    LIVING THE LEGACY

    Fundraising Event

     

    Outcome: $195,000 committed during Raise the Paddle. $720,000 overall. In one night.

  • Brand Distinction:

    CONSTRUCTING WORLDS OF MEANING

    Academic Recruitment Campaign

     

    Outcome: Increased interest by parents and students regarding Culver’s teaching philosophy. Enrollment is at capacity with new dorm construction in progress.

  • Advancing Initiatives:

    PULLING AS ONE

    Fundraising Campaign

     

    Outcome: Aided in raising 7+MM for the White De Vries Rowing Center. Regarded as one of the best rowing facilities in the United States.

  • Brand Distinction:

    CHARACTER ON AND OFF THE FIELD

    Athletic Recruitment Campaign

     

    Outcome: Reinforced Culver’s athletic brand which continues to attract top rated athletes from around the world.

Connect

We want to connect with you

Whether you are new to the power of video or want to take your video brand where it needs to be, Plotline can help.

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