Video is one of the most dynamic communication resources for differentiating your institutional brand, increasing enrollment, engaging alumni, advancing initiatives, and creating buzz. That’s where we come in. Plotline takes a proactive role understanding institutional objectives and delivering an effective and dynamic video branding solution.
To find your current voice we take a deep dive with your brand demographic. This boots on the ground approach showcases our one-of-a-kind interviewing ability. The real story of your brand comes through on screen.
After we understand what your constituents think, we can address institutional goals and create unique ways of funding our campaigns. What does your video brand need to say? How do we get there? Finding unique and interesting solutions to your challenging problems is what energizes us.
We merge the techniques of cinematography, the fundamentals of branding, and the principles of good storytelling to create effective and dynamic video brand campaign that will influence your audience into action.
Our distinct approach will put your video brand on the map and your competition will use you as the example. You will get the applicants you want, the money you need, and the outcomes you expect. Best of all, you’ll receive a beautiful marketing piece that represents your brand well.
Outcome: Sold out every home game. Top social media campaign of the year.
Outcome: Integral in keeping enrollment at capacity. Building a new dorm addition to accommodate increased interest.
Outcome: $195,000 committed during Raise the Paddle. $720,000 overall. In one night.
Outcome: Increased interest by parents and students regarding Culver’s teaching philosophy. Enrollment is at capacity with new dorm construction in progress.
Outcome: Aided in raising 7+MM for the White De Vries Rowing Center. Regarded as one of the best rowing facilities in the United States.
Outcome: Reinforced Culver’s athletic brand which continues to attract top rated athletes from around the world.
Whether you are new to the power of video or want to take your video brand where it needs to be, Plotline can help.